As the latest reports indicate, USAA who ousted ads from Sean Hannity’s Fox News Show this previous week has announced that they will bring the ads back.
As reported by APNews, the USAA financial services firm is bringing back the advertising on Sean Hannity’s Fox News Channel program after getting vocally bashed for its first decision, from the bulk of the military members and veterans that it works for.
The San Antonio, Texas-based company stated Tuesday, that it will also begin advertising again on other programs where it had dropped ads, in which “Hardball” and “The Rachel Maddow Show” on MSNBC, and Jake Tapper’s “The Lead” on CNN.
After Hannity’s reporting on an almost forgotten conspiracy theory regarding the death of a Democratic National Committee staff member, the liberal advocacy group Media Matters this past week posted a list of his show’s advertisers — and USAA was one of the 10 who declared they are dropping the ads. Back then, the USAA stated the company’s policy was to stand aside from politically oriented shows.
However, many of USAA’s customers were immediately triggered, and all of that was topped off with the announcement that the company is advertising on different opinion shows.
“We heard concerns from many members who watch and listen to these programs,” USAA said in a statement on Tuesday. “Our goal in advertising has always been to reach members of the military community who would benefit from USAA’s well-known commitment to service. Today, the lines between news and editorial are increasingly blurred.”
Brent Bozell, president of the conservative Media Research Center, stated he wasn’t shocked by USAA’s move, “given the avalanche” of protests. His group was responsible for the conceptualization of that backlash, and stated its members gathered no less than 1,600 phone calls to USAA in the span of 48 hours.
“They did the right think in going back on that show,” he stated, “and so long as the other side isn’t participating in personal smears, they should participate on those shows, too.”
Text source: http://www.enhlive.com
Image source: http://www.theblaze.com